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Franchise Key is the world’s largest franchise directory with over 6,000 franchise, master franchise and licence start-up opportunities. This international directory provides you with comprehensive information covering all aspects of franchising. If you are interested in becoming a franchisee, then you are just a mouse click away from contacting the franchisors of your choice. Select the best franchise in your country and in the world!

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Can you tell me something about the consumers visiting a franchise. Why should a consumer prefer to go to a franchised store?

It would require pages and pages to reply properly but let’s look at the main points:

● Consumers do not differentiate between branches and franchise outlets when they both have well-known names.

● Consumers turn to what they know and what they find reassuring. Objectively, they are more likely to know a large network and be attracted by its advertising than know an individual trader and they find the fact that the large network’s range is well-known reassuring.

Jean Samper, Consultant
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