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| | Standards and procedures | Examples of standards McDonald’s Recipes but also organisation, management, security. Ixina
Precise standards for selling kitchens honestly in a controversial
market. Pizza Hut
Very comprehensive check lists for quality, hygiene and profitability. Why create standards?
- Know-how enables standards and procedures to be
created, which save time and avoid errors.
- Consumers want what the advertising promises to be
what is provided, throughout the whole network. This is the requirement for
building a strong and therefore homogeneous, brand image.
- Monitoring of quality and hygiene…
- Facilitating training and making it profitable.
- Gains in productivity.
- Economies of scale through standardisation
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