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| | The franchisee’s role and contribution | Here is what generally the franchisee is responsible for, with effective
assistance from the franchisor, who provides models, advice and experience and
often takes total charge of such and such a task but certainly will not do
everything, instead of the franchisee, who must be an entrepreneur. The franchisee’s role and contribution before the opening
- Searching for and negotiating the location
- Providing own funds and securities
- Negotiating with the bank
- Organising the sales outlet
- Participating in training
- Recruiting and training staff
- Forming the company and the administrative procedures
The franchisee’s role and contribution for the opening
- Opening the sales outlet
- Publicising the launch
- Implementing the concept
The franchisee’s role and contribution after the opening
- Participating in continuous training programmes
- Participating in advertising campaigns
- Participating in meetings, seminars, committees, etc.
- Autonomously running the business
- Respecting the franchisor’s right to visit
- Passing on all the information
- Complying with the financial and contractual
undertakings
- Defending the brand locally
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Franchise Information
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