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Franchise Guide

Reasons for franchising's success

• Commercial and technical collaboration is a necessity for independent businesses faced with the power of the major groups and their branches.
• Success comes from harnessing “know-how” and the franchisor’s concept to the franchisee’s “entrepreneurial spirit”.
• The structures and the means of implementing them are simpler and more economical than in branches because a good franchisee is motivated and does not need to be “pushed”.
• It is a rapid, developable system for covering a market because investments and skills are shared. 

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