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Franchise Guide
Good questions to ask
What is it worth?- The commercial policy with regard to the market and the competition
- The concept: from the salesman to the management
- The franchisor’s expertise
- The know-how and how it is transmitted
- The constant assistance
- The profitability
- The balance between independence and complying with the standards
- The fairness in the contract
- On my purchases or on my sales?
- On my costs or on my success?
- So what is his interest?
- Quicker, more certain start-up
- A less costly franchise
- A more efficient franchise
- Limitation of the risk
- Profitability of the capital invested
- Superior professional expertise
- Apprenticeship for a new job
- Constantly available assistance
- The ability to develop the concept
Does the franchisor give me the following services?
Before opening:
- Assistance in searching for and negotiating the location.
- Assistance in conducting the feasibility study and the negotiations with the bank.
- Help in organising the sales outlet.
- Training for the franchisee and the personnel.
- Assistance with administrative procedures.
- Delivery and installation of stocks.
- Delivery and installation of furniture and equipment.
- Publicity for the launch.
- Assistance in opening.
- Continuous training.
- Advertising programmes, defence and promotion of the brand.
- Organisation of meetings, seminars, committees, etc.
- Periodic visits (checking, encouragement, assistance, etc.).
- Organisation of the transfer and processing of information in both directions.
- Compliance with the financial and contractual undertakings.
- Supplier referencing, purchasing conditions, etc.
Am I ready to accept this network’s specific constraints?
- Application of the franchisor’s commercial strategy
- Compliance with the standards
- Obligation to follow the development of the concept and the know-how
- Obligation to purchase supplies
- Compliance with the financial obligations
- Compliance with the contractual obligations
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| » 10.000-25.000 EUR |
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| » 50.000-75.000 EUR |
| » 75.000-150.000 EUR |
| » 150.000-300.000 EUR |
| » > 300.000 EUR |
