Franchise Key - National and International Directory for Franchise and Master Franchise Opportunities!

Franchise News Article

Innovative greeting card designs launched by Card Connection

Card Connection, a leading greeting card publisher and franchisor in the UK and Ireland, has recently launched two new groups of innovative cards: Licensed Character cards and Flashing Badge Format cards.

“Today’s brand-conscious kids are strongly attracted to recognisable characters, so it’s not surprising that licensed character cards often outsell non-licensed products by a rate of two to one,” confirms creative director of Card Connection, Natalie Turner. “That’s why Card Connection has invested in some major new licensed products to extend our character portfolio and further support our franchisees’ strong sales in this sector.”

According to the information provided, such characters include old favourites like Bratz and Barbie as well as newcomers Fifi and the Flowertots, Peppa Pig, Lil’ Bratz and Hannah Montana for the girls. Besides being able to choose from favourites such as Pooh, Spiderman and Thomas the Tank Engine, the boys’ range now includes Roary the Racing Car, Ben 10 and Buzz Lightyear.

“Flashing Badges have also been a major sales success for Card Connection’s Gift Connection range so it made sense to put them on 12 new and innovative greeting cards,” Turner continues. “This now gives our customers twice the reason to buy these new designs.”

Card Connection franchisees place greeting card ranges in retail outlets such as Total, Costcutter, Budgens, Londis, Spar and Shell on a consignment basis. As the Card Connection franchise network is complete in the UK and Ireland, the only opportunities available are purchasing an already-established territory from an existing franchisee. (kbp)

« Back to overview