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Choice Hotels to expand its Clarion brand in Europe

According to a report published on the Internet portal, cnnmoney.com, Choice Hotels International has signed an agreement with its Irish franchisee, Kasterlee Ltd., to license and develop Choice Hotels' Clarion brand in the UK, Germany and Russia. Kasterlee is franchisee for the Clarion, Quality and Comfort brands in Ireland. The report reveals that it is expecting to have set up a minimum of 16 Clarion branded hotels by 2016.

Mark Pearce, vice president of Choice Hotels international, commented, “We are committed to expanding the Clarion brand throughout Europe, and this agreement will help drive the brand's growth in three major markets.” Choice Hotels International currently has a chain of over 5,600 franchised hotels across the world. (kbp)

19.08.2008