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FranchiseKEY Franchise News - Article

Franchise Directory

23.11.2008
Top Franchise Méditerranée
Article

The Top Franchise Méditerranée Exhibition
is being held on 24th & 25th November 2008
at the Palais des Congrès – Parc Charcot-Marseille
for the 6th time.


About Top Franchise Méditerranée
Who is it targeted at?
At franchisors and entrepreneurs based in the south east of France and increasingly those active throughout the whole of the Mediterranean region.
Who are the organizers of the exhibition?
Reed Expositions France with the support of the Chamber of Commerce and Industry in Marseille Provence and the Fédération Française de la Franchise
How does this exhibition specialize on the Mediterranean region?
A Mediterranean franchise forum has been organized parallel to the actual Top Franchise Méditerranée exhibition (see below)  and many of the franchisors and visitors taking part come themselves from the Mediterranean region.

The Mediterranean franchise forum
- Its aim is to make company bosses and investors more aware of franchising and of business development in the European Mediterranean region
- The Country of Honour at the Mediterranean franchise forum this year is Spain
This forum enables those participating to:
- understand the market trends both from point of view of distribution and franchising in the 11 Mediterranean countries
- understand the conditions of a master franchise
- meet potential master franchisees
- tackle and succeed in developing your system via a master franchise
 
Facts & figures from the 2007 exhibition
Exhibitors :
• 92 franchise systems took part:
• 47% were exhibiting for the first time,
• 17% were foreign systems
Visitors :
• 2,572 visitors
• 4% of the visitors were from abroad (primarily from Algeria, Morocco, Tunisia, Monaco and Italy)
• 35% of the visitors were interested in investing €100,000 or more and almost 7% over €300,000


The targets for 2008
• 100 systems
• 75 different sectors of activity
• 3,000 qualified visitors
• Further increasing the number of franchise systems originating from the Mediterranean region

To learn more about the event visit: http://www.topfranchisemed.fr

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