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Franchises have been developing in services and in retailing for 50 years
now.
Franchisors have set up local or national networks; and on the
international level, brands are getting implanted beyond the country of origin’s
borders. Franchising has become acknowledged as a system of business creation
and development. The United States’ proximity contributed to this development.
Indeed, the geographical position favoured the entry of American franchises to a
country which shares with the United States a common history, culture and
language.
But in Canada, there are also Australian, French, Spanish, and English
franchises; they chose Canada as a starting point for their expansion on the
American continent. It seems easier to get implanted in Canada first before
attacking the 10 times larger American market. Indeed, Canada has a relatively
small population of 33 million inhabitants distributed on a wide geographic
area. Most of the Canadians live in a zone which is less than 100 miles away
from the American borders. This is probably the reason why American franchisors
don’t consider Canada as an international zone of expansion. They consider it as
a logical location for close expansion.
Canada disposes of an educated staff, a competent workforce and a
particularly favourable North American mentality. Also, the country has abundant
resources as well as infrastructures favourable to all types of freight.
Moreover, there are performing telecommunication networks which enable distance
reduction. Most of the cities are considered as safer than cities of western
countries. As for business practices and laws, they are very close to American
ones. This is why this country is often chosen as the first destination for
business development, franchises more particularly.
Canadians have normalized and regulated the practices for franchise
networks about 30 years ago. The political system is based on a federation. All
powers are distributed in the hands of national and provincial political
federals. There are 10 provinces; 3 territories with autonomous power can also
be added. Everything concerning trade, competition and justice is under federal
laws, especially anti-trust laws. Regulations are applicable nationally, even if
provinces have jurisdictional competencies regarding trade relations.
Most
of the laws concerning franchising are applicable on the entire country. Three
provinces have set up obligations that are stricter concerning the franchising
contract. Those obligations concern the franchisor’s investments, his
experience, his operations, as well as a clearly written document on
commercialized products.
To some extent, regulations for a foreign
franchisor are classical in Canada, and they are very similar to practices found
in numerous countries.
By Larry Weinberg
Total investment (from - to) |
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