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Franchise News - Article
17.02.2009
The franchise of surfing clothes Rip Curl is in front of the European market
The European subsidiaries of the Australian brand
of clothes, accessories and equipment for surfing Rip Curl
from Hossegor has now the right organization to
reply to the falling demand meet in 2008 on the old continent.
While
Germany, Italy and European countries continue their ascent, France suffers a
drop of 5%, as the United Kingdom 20% and Spain 12%.
Besides, those 3
countries represent more than half of Rip Curl sales in Europe with customers
having different profiles.
In order to better reply to customers’ expectation and to be reactive on
those very mixed markets, a new organisation has been
settled in Rip Curl Europe
.
This organisation gives priority to two entities: A person
in charge of products and marketing and the other in charge of
logistical and products identification
.
The
strategy for 2009 , which may be difficult, is first to
keep customers and to offer a high quality of services in all selling places of
the network.
Therefore, a new warehouse has been created
in Hossegor .
Rip
Curl Europe regroups 80 selling places (in majority franchisees) which get an
important notoriety.
Europe is the second market after Australia, its
native country and the brand start to penetrate on the emerging
countries
.
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