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The winners of the Franchise Marketing Awards 2009 were revealed before a large audience of leaders of the UK franchising industry who gathered to recognise excellence in marketing at a gala dinner and ceremony at the Marriott London, Grosvenor Square, on Friday, 20 March.
Judged by an independent panel of experts, the Awards recognise the many companies whose investment in marketing and creativity have contributed significantly to the continuing growth and development of the highly successful £12 billion UK franchise industry.
The winners are:
Best Overall Marketing Campaign: Tumble Tots (UK) Ltd
Best Website: Wiltshire Farm Foods
Best Online Marketing Campaign: Wiltshire Farm Foods
Best Brand
Management: Dream Doors
Best Franchisee Marketing Support: Travail Employment Group
Best International Marketing Campaign: Itrim International AB
Best International Franchise Expansion Programme: McDonald's Restaurants Limited (Highly commended: SmallPrint (Franchising) Ltd
Best Recruitment Literature: WPA
Best PR Campaign: The SUBWAY Chain
Best Recruitment Advertisement: Dream Doors
Most Creative
Exhibition Stand: NBC Bird and Pest Solutions
Franchise Recruitment Team of the Year: Snap-on
David Tuck, Franchise Sales Manager at Venture Marketing Group, commented: "The Franchise Marketing Awards are important and unique in that they draw attention to the creativity of companies that capture the interest of the world through innovative marketing in this highly competitive market. The winning entries spotlight the superb quality and wide range of marketing initiatives in this dynamic industry.”