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Franchise News - Article
18.09.2008
The myth of guaranteed success in franchising.
In the business world, no method, no magic formula can guarantee success or bring success with no efforts.
Franchising reduces risks, speeds up success, allows copying formulas that work, gives the possibilities to avoid mistakes that others have done…but is not full coverage insurance.
If franchising means uniting a concept that has been successful and a dynamic and brave franchisee that has the right profile for the job and who has the right financing, the chances of success are incredibly high compared to other formulas of company creation or takeover.
Here is the danger, this success that could make believe in a miracle formula and that could attract some crooks but also some candidates who want to believe that some surprising promises about easy money without fully involving are true.
That is true that franchising is well done and allows very high success rates. Let’s stop wondering if franchising is a good formula. Let’s use the existing tools to check if the franchisor is good and if the franchisee has the right profile.
Franchising consultants’ advices aim at helping the franchisors and the applicants to ask them the right questions and to act in professionals. It’s about your life, not about your money! Why spending less in a franchising advise than in a real estate agent?
Jean Samper
Coordinator of the collège des experts of the fff
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