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Should you launch a franchise?

After a life of being an employee, or because you feel it, you now wish to have an independent pleasant activity. Opening a fitness center, a personal services association or a fast-food…
For you, the solution may be the franchise.

The franchise keeps on attracting company creators and company transferees; it is often the chosen method because of the security it offers. Some creators have no idea concerning the activity they could work in. The franchise offers them a large choice of products and services among which they can make up their mind knowing the choices they have. Dealing with a reliable professional and being helped at the beginning is often encouraging. For people who know in which sector they want work, they just have to contact the brands of the sector they want work in, in order to see which one would fit them the best.
 
For a company, the motivation is clear: develop without completely financing this development and being present in the sector in order to penetrate quickly the market, it is a strong asset on very competitive markets. The franchise is particularly well adapted when the concept is easy to copy. If the company owns a unique know-how, it must make sure to control the management for an orientation and distribution changing. When the concept has come from somewhere else, other creators have been interested in it; in this case, it is very important to be well implanted and to earn the loyalty of the customer on a market often young and remunerative.

If you have created a successful concept in France, the international development will be easier in franchising, which rules are pretty much the same from a country to another thanks to a local master-franchise. It allows penetrating a territory in a slow and indirect way.
Dominique Deslandes and Jean Samper
www.ac-franchise.com

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