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Top Franchise Mediterranea: Edition 2008 launching! (Franchise Fair Marseille, France)

Top Franchise Mediterranea: Edition 2008 launching! (Franchise Fair Marseille, France)

Imagined 6 years ago by the Commerce and Industry Chamber of Marseille Provence, Top Franchise Mediterranea is the only professional event on franchising in the Mediterranea region. This event is well-known by professionals, franchisors, experts and institutions as the event that not to be missed where the franchise world is reunited in the south of France.

Review of the 2007 edition.
For the first time in 2007, Top Franchise Mediterranea, Commerce and Industry Chamber of Marseille Provence fair, was organized by Reed Expositions France in partnership with the French Franchise Federation, which owns one of the biggest franchise fair in Europe, Franchise Expo Paris.
A review more than positive !

Exhibitors:
92 brands were there:
 47% were there for the first time,
 17% of networks where from abroad!

Visitors:
2 572 visitors on 2 days.
The visitors had different professional and geographical background: investors, white collars and company employees, store owners, projects bringers, Services Company, liberal professions.  4% of the visitors came from 22 countries such as Algeria, Morocco, Tunisia, Monaco and Italy. Others coming from Marseille, the south of France in general, and all the country. The quality of visitors’ profile has been mentioned by most exhibitors: 35% of them had an investment capacity of 100 000 € or more and 7% had more than 300 000 €.
 
2008 Goals!

 150 brands
 75 ranches
 3 000 qualified visitors expected
Top Franchise Mediterranea organizers wish to develop even more the presence of franchisors coming from Mediterranean countries. Canas y Tapas, a Spanish brand, already booked a stand of 2008. « We are very satisfied of our participation and of the results of two days of participation to the fair. Top Franchise Mediterranea has many visitors and the contacts there are of high quality » says Carlos Perez Gil, development director.

Experts and advises will be available for visitors. A Cycle of conferences and workshops will also take place on themes such as: the flourishing sectors in France how to choose your sector, evaluate the concept, the franchisor, the network, the contract, and the services offered.
And also, the Mediterranean franchise Forum is a major event of the fair. Its goals are to sensibilize CEOs and franchise investors and to create economical links between companies, brands and trademarks of the Euro-Mediterranea zone.
A unique opportunity to:
- Deciphering the trends of the distribution market and of franchising in 11 Mediterranean countries.
- Understanding the requirements to access a master franchise.
- Meeting the brands’ CEOs who are searching for master franchisees.
- Approaching and succeeding the development in master franchise
- Sharing the right methods with entrepreneurs who have succeeded in exporting.

The forum is made for CEOs, investors, merchandisers, franchisors, franchisees, lawyers, consultants, French and International prescribers.
Spain: honor guest of the Mediterranean Franchise Forum 2008:
The Spanish franchising market is quite young and grows rapidly from years to years. The turnover of the Spanish franchise beats records in Europe: an increase of 35% in six years. The three sectors in which the Spanish franchise succeeds the most are: hostels-restaurants, food industry and personal equipments.
This main event of Top Franchise Mediterranea will take place during the fair, Monday the 24th of November, from 2pm to 6pm.
Forum program:
o Presentation of franchising, commerce and consumption in Euro-Mediterranea zone countries.
o Franchising, a solution for the development in France and internationally.
 Focus: Textile and Fashion. 
o Best practice : Steps to install a master franchise on a new territory.
Piloting and experimentation phase of the concept; development phase and management relations with the franchisor and the future franchisees partners. What are the rules and the good timing to follow to create the conditions to for a successful development. The examples of concept adaptation.
o Spain, honor guest country of the Mediterranean franchise forum. Market presentation and. development prospects. Two concrete successful examples will be shown: one Spanish franchisor and one French franchisor. 

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