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Franchise News - Article
03.01.2009
Franchise: What are the perspectives in the Middle East ?
Egypt, Lebanon, United Arabs Emirates, Saudi Arabia, Syria, Jordan, Oman,
Qatar, Kuwait…
All those country of the Middle East attract franchisors and
they have a common denominator: their huge commercial curiosity.
Nevertheless a question is still present: How economics and
commercials logics of those so various countries can be
understood?
Thereby, countries of Arabian Golf had seen a dazzling progression linked to
the oil boom in the seventies.
Those countries, with on a first line, Saudi
Arabia, built commercial and business centers sometimes unique in the world.
Places of trade and exchange didn’t take a long time to attract all
internationals brands – franchise in particular – and of which the growth rate
can currently exceed 20% ! This growth may not stop here: Until 5 years, more
than 13 million of m² could be commercialized in those countries.
In Lebanon and in Egypt, if perspectives are plentiful, they are also more
measured.
Those countries remained at least, very receptive to French brands
which for some of them are already settled there (Cache Cache, la Brioche Dorée,
Orchestra…to quote only examples).
Seen in Rezo Special Issue 2008
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