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The Middle East: a new step at the FIBE franchise show in Jordan

The FIBE, organized by Conxepts, will take place in Jordan from the 21st to 23rd October 2008 and will gather exhibitors and visitors in a 4000 square meters covered exhibition area.

This franchise show, covered by Conxepts, which follows the methodologies of the Project Management Institute, will be a show which takes place in Jordan. Hence, Gulf countries, Middle East countries and Northern African nations will benefit from such a show. The Middle East region is a flourishing market in which franchising revenues account for US$ 30 billion.

Shows are not only a powerful marketing medium, but also an occasion to buy or sell concepts. According to a study, 83% of visitors are actually able to purchase and 72% intend to purchase during or just after the show.

Well aware of these facts, FIBE doesn't take any risks in the organization of its show: 4000 square meter of covered exhibition area, a 24h security service, conference facilities and multilingual translators and hostesses will help the show to be a success. The choice of the country is also very important: Jordan is a member of the World Trade Organization; it benefits from a 91% literacy rate and offers transparency and the rule of law.

FIBE hence should be able to demonstrate franchise and license experience to entrepreneurs and investors from around the world, but also to be a meeting point and to offer direct communication. It is already possible to book on the website www.fibexpo.com.

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