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Franchise News - Article
19.04.2009
Dialight franchise: 11th annual conference
What opportunities are there for the advertising branch in these difficult economic times? How will business develop throughout 2009? These and many other questions were discussed during the Dialight franchise’s 11th annual conference that was held recently in Stuttgart. Agencies from Germany, Austria, Romania, Bulgaria and Switzerland travelled to the city to take part in the event.
Besides listening to specialist talks on subjects such as “digital signage”, the participants split up into work groups to carry out concrete tasks and work on suggestions which, Dialight said, shall be implemented across the country.
The concept, which was developed in Bremen in 1993, markets advertising media for indoor locations such as in cinemas or hospitals. The illuminated pillars have advertising space for up to 18 companies. Advertising customers are also given exclusivity, i.e. only one company from one branch may advertise on any one pillar. Furthermore, the different Dialight pillars are displayed on the Internet with the names of the advertising businesses. (kbp)
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