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Franchise News - Article
02.07.2009
What advantages does a franchise bring to the franchisee?
The experience of pilot units and already established franchisees reduces the risk of failure in comparison with an individual business.
The franchisee doesn’t start from scratch; when he opens his business
establishment, he possesses a strong base thanks to a brand which is more or
less known on the market.
The operating mode of the company is provided by
the franchisor, which simplifies the task of managing, and guarantees a proven
and successful methodology.
The franchisee benefits from the economies of scale obtained by the franchisor as a result of large network distribution.
Had he started his own business, he wouldn’t have beneficiated from
Communication and sales tools as good as those provided in a franchise.
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