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Before signing the contract, it is in the candidate’s best interest to evaluate the services he will be offered by the brand in return for the royalties he has to pay.

He must also appraise upon the quality of the services. If it is diverse and well-managed, the franchisor’s assistance will optimize results.

The brand’s notoriety and the know-how of its members aren’t the only advantages brought by partnerships. Another advantage is the services the partner brings during the contractual period.

More than 80% of chains make use of at least one moderator. His job is to put in place personalized interventions, meetings, boards, communication instruments… he must also be attentive to the partners’ demands. The main pitfall to avoid is making this person a sales representative of the brand, who would intervene much in managing the franchisee’s business. The ideal thing would be to assign several moderators specialized in different fields.

Training, which is a collective tool, is a primordial instrument contributing to performance development. Two third of networks regularly invite their members to general meetings, thematic meetings, and national assemblies. Such instruments of continuous training are the source of internal cohesion.

In three quarter of the situations, those services are remunerated in the form of royalties. Other franchisors prefer the payment to be proportional to the turnover. To know whether the required remuneration is reasonable, the franchisee should meet with established franchisees and the moderator!
Source www.ac-franchise.com

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