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Franchise News - Article
03.03.2009
The franchise of ready-to-wear Calypso continues to increase
The American chain of clothes for women Calypso propose in its stores a range of clothes and accessories highly colourful and with a Hippy Smart Style dedicated to customers with a high purchasing power.
The brand Calypso has been created by the designer
Christiane Celle (from France) who opened her first store in St
Barthélemy islands in 1992
et
that her lines are the symbol of having fun on Islands.
The dress is the main
aim of the line, with all material and all design: short or long, colourful or
not.
The brand is also making large trousers in silk or in a
light cotton and also nice tops to wear from the morning until the evening on
the beach or on party.
After Christiane Celle left, Elisa Muller
became the new designer and she created a summer line in the same idea
“sunny holidays”
which
is really the originality of Calypso since the beginning.
The network has now 36 stores in
France. Calypso belongs to the group Solera Capital which has the majority of
the brand’s capital.
The line Calypso exists in Greece, Brazil,
Japan and in Russia where it met a huge success
because it represents the life style of customers that
are not touched by the crisis yet.
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