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Franchise News - Article
04.03.2009
The franchise PIZZA HUT: a notoriety uncontested!
The franchise of home delivery and take away for pizzas, Pizza Hut is the number 1 (in notoriety) with a spontaneous rate of 62%!
The franchise has been present in France for 20 years, the brand Pizza Hut belong to the 1st International Group of Catering, YUM !
With innovative products, a high quality of services and a strong network, the franchise Pizza Hut is starting a new growing phase in France.
The strategy of Pizza Hut is based on the strategy of group YUM! Besides being a group specialised in the thematic catering, YUM! is an expert uncontested in franchising which has been its major sector of development for 50 years.
Today, franchises Yum! represent 25,000 selling places in the world, that is
to say more than 73% of the turnover and an increasing around 6% over the last 5
years.
Started in 2003 the strategy of making Pizza Hut a franchise is a real
success: 82 units are already franchised (17 are restaurants). In 2007, 31
selling places became franchised
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