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Franchise News - Article
13.08.2008
LU BY LOLITA arrives in Europe
The brand “Lu by Lolita” is specialized in the sale of clothes for women above 25 years old. Already present on the international scene through 65 boutiques in 17 countries (mainly on the American continent), the Uruguayan brand wishes now to conquer Europe.
Founded in 1960 in Uruguay, Lolita was the first network to launch a website in the country. Thanks to an international expansion strategy started in 2001, the brand director Michel Cohen was awarded the prize of excellence 2004 by the American Newspaper “América Economia”.
The franchise network Lolita owes its success to its partners’ talent (franchisees, suppliers, and all the Lolita staff). To be part of the Lolita network, the franchisee must have a refined taste for fashion, and ethics must be one of his fundamental values.
Today, “Lu by Lolita” wishes to strengthen its presence in France and in
Europe. Thus, the franchise network is seeking franchisees or a master
franchisee capable of developing the brand while preserving the main values:
Quality, Design, and Ethics.
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