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Starting a franchise abroad.

If the franchise mainly offers the occasion to an independent tradesman or to a franchisor to start-up in his country of origin, it can also allow a contractor to open-up internationally and to start-up in another country than his.

For example, more than one quarter of the franchising networks in France develop abroad, mainly in three forms: the direct franchise, the master-franchise, the subsidiary company and the joint venture.

A franchising network can also choose to develop on its own abroad or, to the contrary, non-franchising networks can choose the franchise to develop out of their country.

Attention, the step is simple: it is necessary to adapt the concept, to translate all documentation, to organize flows of circulation of the market products and especially to compose with the commercial laws of the country concerned. Not to hesitate besides, in this context, to approach franchising associations.

Certain sectors are particularly favorable to export, because they are largely related to are cognized national know-how, in France for example: the person and house equipments, hairstyling, specialized food, hotels or restaurants.

Audrey Caudron for www.ac-franchise.com

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