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Franchise News Article
31.08.2008
Franchisors seek international markets…
According to a study realized by the CSA polls institute at the request of the Banque Populaire Group and the French Franchising Federation, 29% of franchisors have points of sale in international markets.
Favored targets are Europe (precisely the EU), the Middle East, and the Maghreb. For instance, the French brand Le Tanneur just opened its first boutique in Luxembourg and is developing new projects in Eastern countries. Another French example is Orchestra, a brand that went international in 2000; present in 38 countries, the network wishes to strengthen its presence in Russia and in the Middle East.
Other flourishing countries: China and Japan. The French brand La Boite à
Pizza will open its fourth outlet in Shangai and is now considering the Japanese
market. Another French Brand of furnitures, Guy Hoquet Immobilier is getting
ready to enter the Chinese market with the ambition of opening hundreds, and
even thousands of boutiques in the coming years!
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