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Franchise News - Article
10.03.2009
The franchise Monceau Fleurs is crossing French borders
Founded in 1965 and distributed thought franchising in 1998, Monceau Fleurs
develops its concept of selling cut flowers and plants abroad after a success
met in France.
It is with joint venture and master franchises that the
network Monceau is today at the head of 14 selling places abroad and is looking
forward to be even more present there.
After Portugal (where a well-located store at the midtown of Lisbon
commercialize bouquets under the brand Monceau) and Spain (that knows one of the
most increasing rates on this sector) Japanese are the new target of the brand.
5 stores are already open in Japan and did hopeful results. Japan has always
been the kingdom of flowers and Japanese are very fond of everything that came
from France.
The group Monceau Fleurs, registered on the stock exchange since
2007, knew how to show that its concept was international and that it could work
across French borders.
Indeed, the pleasure to give or to receive flowers charmed every culture that
guarantee the success of the brand wherever it is
situated.
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