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Franchise Directory - Details Brand
cleanskin
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Business conceptThe success of the Cleanskin franchise is based on four pillars. The first is the business advice and support given e.g. a business comparison of all stores by our systems accountant. The second pillar is Cleanskin’s extraordinary induction and further training courses with a 12-day induction course and over 70 days of further training every year. Pillar three is Cleanskin’s marketing concept that has been well thought out and adapted perfectly to the target groups. The fourth part of the concept is Cleanskin’s experience having opened up and operated over 40 stores. As a result we are able to pass on the necessary know-how to our partners and support them in every area. Cleanskin’s new slogan is “Love your skin.” We assist our partners by providing them with training and support several times a year as well as on-site by the person responsible for giving regional support. As a result, our partners have a good chance of achieving attractive results in their first year of business as well as becoming a long-term success. The advantages for our franchisees during the start-up phase are: * business advice * support in selecting a suitable site and getting financing * 12-day induction course with accreditation * possible to achieve break even within a short period of time * attractive profit expectations – already in the first year of business * marketing for the opening up of the outlet: proven concept from head office When the business is up and running: * up to 70 days further training and 4 visits from person providing partner support p.a. * few products used, low follow-up costs, low operative costs * flexible, variable personnel costs as business is run with appointments * national PR and marketing strategy carried out by the franchisor Company strategy: * building up “Local Heroes”, i.e. regional market leaders * clear positioning * professional and service-oriented staff |
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» 17.03.2009 - Cleanskin franchise opens its 50th store |
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