YO! Sushi franchise to enter the U.S. market
According to a report published on the website, fastcasual.com, UK-based YO! Sushi has signed its first franchise agreement in the U.S. granting its new franchisee the rights to open 10 restaurants in region between Washington, D.C. and Philadelphia. The aim is for the first restaurant to open up in spring 2012.
In an interview, YO! Sushi's CEO, Robin Rowland, said, “We have had many approaches from all sorts of companies in the U.S. over the years, but have held out for an outstanding partner with the operational and financial capability to grow at a pace. We are also in discussions with several other highly qualified franchise partners for other U.S. territories.”
The article reveals that the first YO! Sushi restaurant opened in London in 1997 introducing the concept of a Japanese "kaiten" sushi bar to the capital. There are now over 56 company-owned restaurants in the U.K., as well as more than a dozen franchised locations in Ireland, Portugal and the Middle East. According to the information provided, the company is focused on the East Coast and other major markets such as Chicago, Dallas and Miami for initial U.S. expansion. (kbp)