U-Swirl franchise continues to expand
According to a report published on the website, www.marketwatch.com, U-Swirl, Inc., parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, announced recently that franchisees have opened a total of three new cafes in the month of July bringing the total operating cafes in the system to 19. Currently there are 6 company-owned U-Swirl Cafes and 13 franchise locations.
In an interview, Rico Conte, CEO, said, "We are very pleased with the continued success of our franchisees in the development of the U-Swirl brand. In the current economic climate, rapid store growth is achievable due to the franchisees’ dedication to the guest experience and the overall success of the brand."
The article reveals that, since taking over the worldwide rights to U-SWIRL® Frozen Yogurt in October 2008, U-SWIRL, Inc. has been implementing an aggressive strategy to build the brand into a globally recognized chain of frozen yogurt cafes. (kbp)