Testa Rossa Caffè opens a flagship store in Dubai
Following a two-year planning phase, Testa Rossa Caffè – a coffee shop network – opened up a flagship store in Dubai at the end of 2006. Around 150 guests from both Dubai and abroad travelled to the new store to take part in the official opening ceremony.
According to information provided by Testa Rossa Caffè, their new branch is located in the Dubai International Financial Centre, a site which is dominated by a building similar to the Arc de Triomphe in Paris and which houses several businesses including Dubai’s new stock exchange. The centre is also home to an exclusive shopping mall.
To be able to establish this flagship store and further develop the network across the Arab region, Testa Rossa Caffè has entered into a joint venture with the Samama Group, which is made up of members of the Sheik family. According to the company, there should be four Testa Rossa Caffèbars up and running in Dubai by the end of January. Besides being present in Dubai, the company can also be found in Austria and Germany as well as in Hungary, Italy, Canada and the USA.
TESTA ROSSA caffè (D)
Italian coffee bars
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