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Pizza Inn franchise expands in China

Last month, Pizza Inn Holdings, Inc. announced the expansion of the Pizza Inn® concept in China. According to the information provided, the company recently celebrated the opening of a new location in the City of Hangzhou as the first of a five-store agreement that will expand the Pizza Inn® chain and grow a new prototype for the China market.

The new restaurant has been built according to a new design: a full-service restaurant with high-end decor and a broader menu to offer a more upscale occasion to Chinese consumers. Customers can order from a menu that includes steak, duck, pasta, and a wide variety of western dishes in addition to a large selection of Pizza Inn® pizzas.

The Company has developed the new concept over the past 12 months in order to cater to the unique tastes and service desires of the Chinese culture. The food presentation, table service and ambiance combine an upscale-dining experience with local dishes and the growing popularity of western food, raising the profile for pizza and the new Pizza Inn® format.

Charlie Morrison, CEO and President of Pizza Inn Holdings, commented, “We have a wonderful partner to grow the presence of Pizza Inn in China, and this new restaurant shows it. This new concept is an exciting part of the evolution of the Pizza Inn® brand to capture the great potential China has to offer.”

Headquartered in Dallas, TX, Pizza Inn Holdings, Inc., is an international pizza chain featuring traditional and specialty pizzas, as well as freshly made pastas, sandwiches and desserts. Founded in 1958, the company franchises approximately 300 restaurants and directly owns and operates five restaurants. (kbp)

Pizza Inn (USA)

Pizza / Restaurant. Primarily Pick-up/Carryout
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23.11.2011 » 

Pizza Inn franchise expands in China

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