Jack Wolfskin franchsie enter the Canadian market
Jack Wolfskin has announced that it has entered into a marketing agreement with Double J Fashion Group Inc. (Montreal, Quebec) covering the Canadian market so that Jack Wolfskin products will once again be available in the country from spring / summer 2012.
Markus Bötsch, CSO of Jack Wolfskin, said, “Our aim is to establish the Jack Wolfskin brand on the Canadian market together with our marketing partner. For this reason, the Double J Fashion Group is an ideal partner for us as it has many years’ experience of outdoor clothing and many contacts within the business.”
According to the information provided, Jack Wolfskin products should initially be distributed via trading partners. Double J is, however, also planning to open up Jack Wolfskin franchise stores in Canada. (kbp)