Franchise launch for Sixt in China
The car rental and leasing company, Sixt, will soon be launching its concept on the Chinese market. According to the news agency, Reuters, the company and the Chinese master franchisee are now just waiting for approval from the Government. The first Sixt locations are expected to be set up in Shanghai and Peking.
According to Reuters, the company is also on the look-out for a franchisee or cooperation partner for the USA. Sixt AG often uses franchisees to expand its network internationally. In 2006, for example, Sixt used franchising to launch its concept in nine new countries including Algeria, Australia, Chile, India, Moldavia and Singapore.