Fitness Together franchise announces aggressive Brazil expansion
Last month, Colorado-based Fitness Together announced that it is poised to fill the growing demand in Brazil for one-on-one and small group personal training company as it is planning to open 60 units in Brazil over the next five years and 124 over the next 10 years.
According to the information provided, Fitness Together currently has a presence in five countries outside of the U.S. including Brazil, Costa Rica, Israel, Ireland, and Canada. In comparing results for first year of operations, the company’s seven Brazil locations performed better in their first year of operations than all other international Fitness Together franchises.
“Our approach to international franchise growth focuses on finding the right partners in the right markets,” said Jeff Jervik, CEO and President of Fitness Together Holdings, Inc. “We will only develop in a country when we feel that we’ve identified an individual or group of individuals who have the necessary business acumen, and a genuine passion for the health and wellness sector, and changing people’s lives.”
The Brazil expansion will be led by developers Cassiano Ximenes, Newton Jose Soares Cabalieri and Ranata Cabalier. They have a proven track record, the company says, of building and sustaining franchises in the Brazilian fitness industry.
According to the IHRSA, Brazil is the second largest worldwide fitness market with over 18,000 clubs, as measured by number of clubs. With the upcoming 13th Annual IHRSA Latin American conference in 2012, the Olympic Games and the FIFA World Cup over the next couple of years, Fitness Together looks to capitalize on the country’s growing interest in sports and fitness. (kbp)
Fitness Together (USA)
one-on-one personal fitness training
» to the franchisor