Domino’s Pizza franchise and its customers raise over £230,000 for UK charities
Domino’s Pizza announced recently that its customers have rounded up the price of their orders one million times thus donating their ‘spare change’ to charity. According to the information provided, Domino’s Pizza joined forces with The Pennies Foundation, the creators of the micro-donation scheme Pennies, the electronic charity box, in November 2010 and since then customers have raised over £230,000 for UK charities.
Domino’s nominated charity, Special Olympics Great Britain, benefits from 75% of the money raised in Great Britain, while the Northern Ireland Children’s Hospice receives 75% of the money raised in Northern Ireland. The remaining 25% is shared amongst other UK charities, including Shelter, Together for Short Lives and NSPCC.
Pennies, the electronic charity box, is designed to make giving to charity
easy, quick and affordable. With one touch of a button shoppers can choose to
round up their payment to the nearest pound when they pay by debit card, credit
card or electronically.
Lance Batchelor, CEO of Domino’s Pizza said: “We are delighted that the Pennies scheme has been so well received by our customers. It is fantastic news to hear that we have received one million donations and that so many charities will benefit from our customers’ generosity. In these times of economic hardship it is heart warming to know that people are still happy to share what they have. We are very proud and grateful to our customers.”
Domino’s Pizza UK & IRL plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK and the Republic of Ireland. In April 2011, the Group acquired a majority stake in the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in Germany. As at 25 December 2011, there were 726 stores in the UK, Republic of Ireland and Germany. (kbp)
Domino's Pizza (UK)
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