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Denny's franchise names Casanova Pendrill its new Hispanic agency

Denny's Corporation has announced that Casanova Pendrill will become its new Hispanic agency of record effective October 2011. According to the information provided, Casanova Pendrill, a leading integrated Hispanic advertising agency based in California, will handle all creative duties targeting the Hispanic audience for the national diner and will provide strategic counsel under the direction of Denny's for its corporate and franchised restaurants.

Frances Allen, chief marketing officer of Denny's Corporation, commented, “Casanova Pendrill demonstrated a true understanding of our 'America's Diner is Always Open' brand positioning and how to communicate that in a meaningful way to our Hispanic guests. The Hispanic community represents an important part of our guest demographic and the team at Casanova Pendrill impressed us with their strategic insights on how to effectively reach this group during our open search process. We welcome them to the Denny's team and look forward to integrating their efforts into our overall marketing strategy to position ourselves as America's Diner.”

Denny's is one of America's largest full-service family restaurant chains, currently operating more than 1,600 franchised, licensed and company-owned restaurants across the United States, Canada, Costa Rica, Mexico, Honduras, Guam, Puerto Rico and New Zealand. (kbp)

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