China franchise market: "Blue book of franchise"
The China Chain Store & Franchise Association (CCFA) has published an updated version of its book on the Chinese franchise market. The "Blue book of franchise in China 2006" covers subjects such as the development of franchising, political and social framework conditions and well as ways to find franchisees in China.
The background to this book, which is published in English, is a detailed survey carried out by the CCFA and the replies it received to a series of branch-specific questionnaires. Besides this, the researchers also interviewed 55 managers working in large franchise businesses. The "Blue book of franchise" can be ordered by e-mail from email@example.com. Further information is also available at www.ccfa.org.cn/english.