Cafe2U signs a master franchise deal for the USA
Cafe2U, a leading mobile coffee franchise system, has announced that it has signed a master franchise agreement for the US. According to the information provided, this development follows a twelve-month trial of the concept in San Diego.
In an interview, managing director, Derek Black, commented, “The US market
represents a mature coffee market with many significant opportunities to
stimulate growth. The recent study within the San Diego area proved to be a
successful one as we managed to iron out all the operational issues prior to
expansion and to conduct extensive market research into all aspects of our
business mode. The most interesting part of the study was to understand that
Americans readily accept the concept of having espresso coffee made fresh for
them outside their workplace.”
This Australian company is, it says, the world’s largest mobile coffee franchise. It currently has 110 mobile coffee vans in Australia and 50 in the UK and Ireland. (kbp)
Cafe2U is the largest mobile coffee franchise in the world.
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