Franchise news

07.12.2006

Benetton looking to expand through franchising

The Benetton family, which controls the clothing business run under the same name, is intending to further develop its system by setting up joint ventures and franchise businesses.

A report put out by the news agency, AFX, says that this strategy opposes the line championed by Benetton’s CEO, Silvano Cassano, who believed growth should be achieved by setting up company-owned branches. Mr Cassano has since resigned from his position.

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