Franchise news

09.08.2011

7-Eleven franchise celebrates 84 years of convenience

7-Eleven, Inc., the company that introduced convenience retailing 84 years ago in Dallas, Texas, recently invited customers to celebrate its birthday with a free 7.11-ounce frozen Slurpee drink. According to the information provided, participating 7-Eleven stores across the U.S. and Canada served up to 5 million free 7.11-ounce Slurpee frozen carbonated beverages on the day.

Jesus Delgado-Jenkins, 7-Eleven’s senior vice president of merchandising, marketing and logistics, commented, “7-Eleven Day and giving away free Slurpee beverages is our way of thanking customers for their patronage throughout the year and showing appreciation for their support. Five million is the most Slurpee drinks we’ve ever given away in a day; just two years ago, we handed out 3 million.”
 
7-Eleven, Inc. is, the company says, the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 8,600 7-Eleven® stores in North America. Globally, there are approximately 41,400 7-Eleven stores in 16 countries. (kbp)


7-Eleven (USA)

convenience stores
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24.08.2011 » 

National Coalition of Associations of 7-Eleven Franchisees announces record level of charitable funding

09.08.2011 » 

7-Eleven franchise celebrates 84 years of convenience

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