08.06.2012

McDonald’s franchise takes customers on a virtual tour of its business

McDonald’s UK announced recently that it has launched a new interactive website, What Makes McDonald's?, to enable customers to see how its business works - from where McDonald’s food comes from to how it first became involved in the Olympic Games.

According to the information provided, this is the latest step in McDonald’s ongoing work to become more transparent about how it runs its business. The website will feature a broad range of articles and videos that go behind the scenes of McDonald's, covering topics including food sourcing, the charities that McDonald's supports, the truth about jobs at McDonald's and what McDonald's is doing to reduce its impact on the environment.

Alastair Macrow, Vice President, Marketing, McDonald’s UK said, “Over the last few years, we’ve worked hard to open up our business, both on- and offline. However, there are still lots of myths out there about McDonald's, and lots of things that people simply don’t know about us. What Makes McDonald's? will enable us to have open, genuine dialogue with members of the public about every aspect of our business. As people engage more and more with brands through digital and social media, we’re confident that introducing a new direct channel for people to tell us what they think and ask us questions will bring us closer to our customers – a key aim of our overarching business strategy.” (kbp)

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McDonald's (UK)

quick service restaurant
» to the franchisor

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