08.05.2012

Baskin-Robbins franchise announces expansion plans for the UK

Baskin-Robbins, one of the world’s largest chains of ice cream specialty shops, has announced plans to greatly expand the brand’s presence in the UK. According to the information provided, the firm is looking to nearly double its number of locations in the UK with the addition of 80 new free-standing restaurants over the next three years.
 
The announcement comes as Baskin-Robbins celebrates the official opening of three new shops in London. Nigel Travis, Chief Executive Officer of Dunkin’ Brands, Baskin-Robbins’ parent company, and Giorgio Minardi, President of Dunkin’ Brands International, travelled to London to attend the opening celebrations.
 
“Baskin-Robbins takes pride in delighting guests the world over with its rich assortment of ice cream flavors and wide array of frozen treats,” said Nigel Travis, Chief Executive Officer of Dunkin’ Brands. “With the development of these additional restaurants, even more ice cream lovers across the UK will be able to enjoy our premium ice cream, ice cream cakes and frozen beverages, all served in a fun environment and at  a great value.”

Founded in 1945, Baskin-Robbins now creates and markets innovative, premium hard scoop and soft serve ice cream, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 6,700 retail shops in nearly 50 countries. Baskin-Robbins currently has almost 100 locations in the UK, including free-standing restaurants as well as concession locations in other shops and movie theaters. In addition to its planned expansion in the UK, Baskin-Robbins also recently announced its entry into Vietnam and further expansion in Mexico. (kbp)

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Baskin Robbins (USA)

selling ice-cream, frozen yogurt and other approved services
» to the franchisor

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08.05.2012 »	Baskin-Robbins franchise announces expansion plans for the UK